Aidan Williams - High Acuity

Last week we launched a new viral marketing campaign for Myla, entitled “Pleasure Like No Other” – it’s meant to be a spoof of the Sony Bravia ad and I love the final version – it’s all filmed on and around Portobello Road here in London, very close to where I work and also the home to Myla’s main headquarters in London.

We pitched the concept to Myla a couple of months ago and no one (aside from the Art Director at my company) was sure how it would turn out, but I think it’s fantastic! We had a great launch party in the studio bar last Wednesday evening and Myla were extatic with the results. Sanjit designed the site last week and I produced the site on Tuesday.

Enjoy!

I spent yesterday (Saturday) working on our biggest project at my company to date and managed to finish all of the work I needed to do, so I spent the whole of today (Sunday) relaxing… and found it enjoyable, although about fifteen minutes ago I was feeling like it was a really unproductive day.

Despite having some dirty clothes draped around my bed, clean clothes drying on the stand, dirty dishes on the floor from the pizza I ordered in two hours ago, a large number of empty containers for things from pistachio nuts, various iced teas, waters, and a plastic rubbish bag in the corner that I really need to take outside – the complete elements of a lazy Sunday (I really need to clean up ); under the surface of things I actually got a lot done today, in personal work, organising things and getting in touch/catching up with colleagues, friends and family.

Speaking to Remy recently, reminded me of a film we used to joke about: Brown Sugar. I’m just relaxing and watching it right now – I like this film, but Taye Diggs is far too eloquent an actor to play a hip-hop producer.

The videos of the week – entertaining stuff from a great writer – Rosecrans Baldwin.