Myla Viral Campaign
Last week we launched a new viral marketing campaign for Myla, entitled “Pleasure Like No Other” – it’s meant to be a spoof of the Sony Bravia ad and I love the final version – it’s all filmed on and around Portobello Road here in London, very close to where I work and also the home to Myla’s main headquarters in London.
We pitched the concept to Myla a couple of months ago and no one (aside from the Art Director at my company) was sure how it would turn out, but I think it’s fantastic! We had a great launch party in the studio bar last Wednesday evening and Myla were extatic with the results. Sanjit designed the site last week and I produced the site on Tuesday.
October 9th, 2006 at 1:20 pm
This is really great!
I’m glad you explained to me what the product itself actually was because I’m afraid I’m far too innocent to visualise that sort of thing.
Hahaha.
Ahem.
The site looks amazing and I can definitely see your little quirks in there.
Another job well done and the hard work paid off. 
Brilliant!!